Michael Fortin

Mar 7, 2010
5:21 pm

Watch Me Work Live Right Now! from Michael Fortin

The Copy Doctor(TM) is Michael’s  private site where he takes REAL copy from REAL clients, and tear them apart, paragraph by paragraph.  In some cases, he even rewrite the whole copy.  Best of all, he recorded them all on screencam video! Watch Michael as he rip apart headlines, body copy, bullet lists,offers, guarantees, order forms, you name it — even font styles, colors, formatting, layouts, and graphic design.
Marketing E.S.P.: How to Pinpoint Hot, Hungry, and Highly Profitable Markets Online

Make money online with Success Chef’s multimedia training system

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Feb 28, 2010
10:23 pm

How to Extract Doubt From Your Sales Copy from Michael Fortin

In his new article Michael Fortin reveals seven ways to extract doubt from your sales copy using one powerful element. It’s based on his personal event that proved how potent this element is.  The one thing that can transform copy into a sales.  It is a PROOF! In fact not just one but seven proof’s  that  will transform you potential buyers into believers:

  • fac­tual
  • opti­cal
  • rever­sal
  • cre­den­tial
  • evi­den­tial
  • per­cep­tual
  • And social

Take a look at what each one means on  MichelFortin.com

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